The world s best chef.
The pilot who landed his plane on a river.
The magician who made history.
The computer scientist who changed animated films forever.
What do they all have in common?

They are all rebels.

Francesca Gino has been studying rebellion and conformity for more than fifteen years. She has discovered that when we mindlessly follow rules and norms rather than constructively rebelling against them, we become less happy and less successful in every area of our lives. While rebels may seem disruptive, they are ultimately good for business: their passion, drive, curiosity and creativity can raise organizations to a new level.

When we break the rules, we fix our lives.